By 2011 the mp3 download game was booming, abuse was high, I was blocking tons of mp3 download sites, and routing tons of mp3 song urls. Mp3 Song Urls and Mail Box Drive were long blocked by adsense and I needed a new domain to get adviews. The users only wanted a direct link to their mp3 upload. They did not come to my website to search and find mp3s so there was no need to keep trying to automate file download blogs, automating Id3 mp3 tags into a database, and managing users that mostly registered with fake information. I came up with Direct Link Upload and the domain directlinkupload.com was registered on 12/11/2011.